An important business partnership was made in order to strengthen the technology infrastructure in our Club, where the work on equipped human resources and technological investments is increasing day by day.
Our President Ali Y. Koç, our Secretary General Burak Çağlan Kızılhan, our Board Member Esin Güral Argat and our Digital Transformation and Financial Affairs coordinatorships attended the introductory meeting held at Ülker Stadium Fenerbahçe Şükrü Saracoğlu Sports Complex 1907 Tribune of the cooperation between NTT DATA Business Solutions and our Club. joined. Within the framework of the agreement with NTT DATA Business Solutions, our Club and its subsidiaries will manage their finance, accounting, planning, fan management and human resources processes on the SAP S/4HANA technology platform, which is the next generation ERP solution, thanks to the Rise with SAP business model investment. Fenerbahce, which started working with NTT DATA Business Solutions Turkey, one of the biggest business partners of SAP worldwide, will thus manage all its corporate work with professional transparency.
Our Club, which attaches importance to digital transformation and takes steps to use the full potential we have; With the SAP S/4HANA technology platform, it will carry out all financial, financial, budgeting, human resources, reporting and purchasing processes through a single system. In addition, with the SAP solutions to be implemented, all financial processes of our stakeholders, our Club and 9 affiliated companies will be monitored more quickly through a powerful system infrastructure.
With this technology investment, in which many applications will be implemented for the first time among sports clubs, SAP S/4HANA, SAP CRM, SAP Emarsys, SAP Analytics applications and payroll solutions will be activated, as well as traceability and strategic and operational control in operational processes in Fenerium stores. While creating additional value for each Fenerium store, many multi-channel online and offline campaign scenarios will be created. While it is aimed to build a flexible and fast reporting infrastructure that will touch all business processes, the targeted customer relationship management will be structured end-to-end.
With the projecting of new generation analytical applications, end-to-end discovery, visualization, planning and estimation functions of the processes will be created, while data-oriented decision-making processes based on accurate analysis will be created, while processing, interpretation and positioning of all data clusters scattered on a company basis will be provided. Therefore, our Club; will manage real-time reporting, traceability in processes, planning and budget tracking with the power of SAP solutions.
Aiming to gain efficiency in the CRM process, which is the whole of technology, strategy and applications with the SAP S/4HANA system; Customer management and permission integration, customer demand and complaint management, call center processes, outlook integration, workflows and mail management, activity management, demand and complaint reports will be managed.
While targeted customer relationship management will be configured end-to-end, e-commerce product recommendations, customer behaviors and segment-based campaign management will be created. In addition to obtaining a 360 view of the customer for each of our fans, many multi-channel online and offline scenarios will also be created. Segmentation of members and fans, appointment tracking, SMS and campaign sending, birthday, donation campaign, membership processes and dues notifications will also be organized. As a result of all these transformation processes, traceability and strategic and operational control in operational processes will be ensured, while a flexible and fast reporting infrastructure that touches business processes will be created, and the technological system infrastructure that supports Fenerbahçe’s future vision will be strengthened with the creation of many multi-channel online and offline scenarios.
Source:fenerbahce.org
